anna & pom was founded in 2025 by Anna Tumolo in the Netherlands, built around one simple idea: jewelry should be part of your life, not something you have to think about.
The brand began with a simple frustration. So much jewelry is beautiful when you first buy it, yet over time it can lose its shine, comfort, or place in your everyday routine. Pieces are taken off before a shower, before bed, during busy days, or whenever life gets in the way.

We wanted to create something different. anna & pom was created for the woman who wants to feel effortlessly put together. Jewelry that complements your everyday life rather than asking you to change it. Pieces you can reach for every morning, layer with your favorites, and keep close throughout the day.

When you step into the world of anna & pom, you experience quiet luxury, comfort, simplicity, and ease. It is a world where getting dressed feels effortless and the little details matter. Where jewelry becomes part of your routine, your personal style, and the moments that make up your life. From slow mornings and busy days to evenings out and everything in between, anna & pom is designed to stay with you. In the shower, in movement, while working, while travelling, and during the quiet moments in between. Jewelry that does not need constant attention, but simply becomes part of you.

Every piece is thoughtfully selected with everyday wear in mind. We work with materials such as stainless steel and gold plated stainless steel, chosen for their durability, comfort, and timeless appearance. Our collections are designed to feel elegant without feeling precious or untouchable. Because we believe luxury does not have to be complicated. It can be the feeling of putting on your favorite necklace and never wanting to take it off. It can be the small sparkle you notice in the mirror. It can be layering pieces that feel completely your own. It can be jewelry that quietly follows you through your everyday life and becomes part of your story.

At anna & pom, we believe the best jewelry is not the jewelry you save for a special occasion. It is the jewelry you wear so often that it becomes yours. No switching. No taking off. No overthinking. Just beautiful jewelry made for real life. Jewelry that lasts. Designed to shine. Always on. And this is only the beginning.

Welcome to the world of anna & pom. Become part of it. Join the Pom Club and discover a little more of the world we are creating.